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PRIVACY POLICY

Last updated: 27 August 2026
Bearbury Lane respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit bearburylane.com, place an order, contact us or subscribe to our marketing.
Bearbury Lane is an online retail business based in the United Kingdom.
Contact: cpmgla2usa@gmail.com
 
1. INFORMATION WE COLLECT
Depending on how you use our website, we may collect:

  • Your name

  • Email address

  • Billing and shipping address

  • Telephone number where provided

  • Order and purchase information

  • Payment and transaction information

  • Messages or enquiries you send us

  • Newsletter and marketing preferences

  • IP address, browser, device and website usage information

  • Cookie and similar technology information

Payment information is processed through our payment service providers. We generally receive confirmation of your transaction and limited billing information rather than your complete payment-card details.
Although many Bearbury Lane products celebrate LGBTQ+ identities and communities, we do not ask customers to disclose their sexual orientation, gender identity or similar sensitive information, and we do not use purchase history to profile or infer those characteristics.
 
2. HOW WE USE YOUR INFORMATION
We use personal information to:

  • Process and fulfil orders

  • Take and confirm payments

  • Arrange printing, fulfilment and delivery

  • Provide customer service

  • Respond to questions, problems and returns

  • Operate and improve our website

  • Maintain the security of our website and prevent fraud

  • Maintain business, accounting and tax records

  • Send marketing emails where you have agreed to receive them

  • Comply with our legal obligations
     

3. OUR LAWFUL BASES
Under UK data protection law, we must have a lawful basis for using personal information.
We generally rely on:
Contract — where processing is necessary to take your order, process it, arrange fulfilment and deliver your products.
Legal obligation — where we need to retain or use information to comply with tax, accounting, consumer protection or other legal requirements.
Legitimate interests — where reasonably necessary to operate, secure and improve our business, provide customer service, prevent fraud and manage our website, provided those interests do not override your rights.
Consent — where you choose to receive marketing communications or agree to the use of non-essential cookies or similar technologies.
Where we rely on consent, you may withdraw that consent at any time.
 
4. WHO WE SHARE INFORMATION WITH
We only share personal information where necessary to operate Bearbury Lane and provide our services.
This may include:

  • Wix and website hosting or ecommerce service providers

  • Payment processors

  • Printify and relevant print-production or fulfilment partners

  • Delivery and postal companies

  • Email and marketing service providers

  • Website analytics and technical service providers

  • Professional advisers where required

  • Government, regulatory or law-enforcement authorities where legally required

These organisations only receive the information reasonably necessary for the services they provide.
We do not sell your personal information.
 
5. INTERNATIONAL DATA TRANSFERS
Some of the companies we use to operate Bearbury Lane may process personal information outside the United Kingdom.
Where UK data protection law treats this as a restricted international transfer, appropriate safeguards are used where required, such as UK adequacy regulations or approved contractual protections.
 
6. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as necessary for the purpose for which it was collected and to meet legal, accounting and regulatory requirements.
For example:

  • Order and transaction records are retained for the period required under applicable UK tax and accounting laws.

  • Customer-service correspondence is retained for as long as reasonably necessary to deal with the enquiry or any related issue.

  • Marketing information is retained until you unsubscribe or withdraw your consent, subject to retaining limited information where necessary to record that you have opted out.

  • Cookie and analytics information is retained according to the relevant cookie or service settings.

When information is no longer required, we delete it or anonymise it where reasonably possible.
 
7. MARKETING EMAILS
You will only receive Bearbury Lane marketing emails where you have subscribed or where another lawful basis permitted by applicable law applies.
You can unsubscribe at any time by using the unsubscribe option contained in our emails or by contacting us.
Unsubscribing from marketing does not affect essential communications relating to an order you have placed.
 
8. COOKIES AND SIMILAR TECHNOLOGIES
Bearbury Lane uses cookies and similar technologies to operate the website.
Some cookies are strictly necessary for functions such as shopping baskets, checkout, security and website operation.
Where required by law, analytics, advertising or other non-essential technologies are only used after you have made the relevant choice through our cookie-consent controls.
You can change your cookie preferences using the cookie settings available on our website.
 
9. YOUR DATA-PROTECTION RIGHTS
Depending on the circumstances, UK data protection law may give you the right to:

  • Ask for access to personal information we hold about you

  • Ask us to correct inaccurate information

  • Ask us to delete certain information

  • Ask us to restrict how information is used

  • Object to certain uses of your information

  • Request transfer of certain information to you or another organisation

  • Withdraw consent where processing is based on consent

Some rights are subject to legal conditions and exceptions.
To exercise your rights, contact us at cpmgla2usa@gmail.com.
We may need to verify your identity before responding to a request.
 
10. COMPLAINTS
If you have concerns about how Bearbury Lane handles your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.
 
11. SECURITY
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet-based service can guarantee absolute security.
 
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy when our services, technology or legal obligations change.
The latest version will always be published on this page together with its most recent update date.
 
13. CONTACT US
For questions about this Privacy Policy or how Bearbury Lane uses your personal information, contact:
Bearbury Lane
United Kingdom
Email: cpmgla2usa@gmail.com

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